Main way forward for video distribution is embeds on other sites.

This then provides a unique service to producers: "Publish your video once and be seen all over the world".

We need to explain how the tech works for people to understand how cool it is.

Drive traffic to other sites, therefore?

VOTV is the "twitter of video".
VOTV re-tweets videos.

Should we select the very best videos and promote them really hard?

Highlights in weekly basis. Write reviews on Frontpage.

Do the JW player water-marking - then we can make the horrible link more invisible.

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