Citizen Media Handbook - Chapter - Go Live
Go Live - Reporting As It Happens #
Live-streaming technology by companies such as Livestream, Bambuser and Ustream (take this out so it doesn't date?) provides an exciting opportunity to report directly from the scene.
The other templates in the handbook here are "as live" - recorded and quickly uploaded. But this report is actually live, showing what is happening at the time before the reporter's eyes.
Here's how to do it to make maximum impact:
BEFORE THE REPORT:
1. HOST YOUR VIDEO STREAM
Make sure your video stream is embedded on a reliable webpage. Put any other useful links on that page.
2. USE SOCIAL MEDIA
You need a large amount of social media publicity (facebook, twitter, etc) to get people to watch the stream. Send the link to your hosting page to twitter accounts and facebook accounts with lots of followers who would be interested in your report. Encourage them to "like" and retweet (RT).
3. BE LIKE THE TV!
If your event is ongoing over several days, be like the traditional media, and advertise a report at a particular time of the day. Then people will tune in at that time to find out more, just as they check out the TV news.
4. SEED THE COMMENTING
It's really exciting to be able to chat with your viewers, but very quickly commenting becomes off-topic or the prey of trolls. It's a good idea then to seed the commenting, setting the right tone for a positive, relevant discussion. Post some links to interesting material around the issues.
DURING THE REPORT:
Report as voice-over to your mobile phone, or better still, work as a team, and shoot pieces to camera. Say who you are and where you are from, as this builds trust in you as a news source. Do interviews like the "Walk the Talk" template. For these, it's good if you ask the interviewees before you start the report rolling, so they are prepared in advance.
Top Tips from reporter James Albury.....