Brick in wall#
its naive to treat media as a single self standing object - rather it is better to treat it as a flow or as one of many bricks in a wall.
(This is a negative metaphor, no one wants to be brick in a wall!)
Don't stand alone, be part of a media network, flowing into every nook and cranny. Reach your audience wherever they already are.
Flow of Media#
pre-production production post production
(it's really a cycle, not a flow. It's a process, not something organic)
crating the media distributioning the media promoting the media pushing the promotion of the media contextualising the media archiving the media