Chapter3

Brick in wall#

its naive to treat media as a single self standing object - rather it is better to treat it as a flow or as one of many bricks in a wall.

(This is a negative metaphor, no one wants to be brick in a wall!)

Don't stand alone, be part of a media network, flowing into every nook and cranny. Reach your audience wherever they already are.

Flow of Media#

pre-production production post production

(it's really a cycle, not a flow. It's a process, not something organic)






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Media Life#

crating the media distributioning the media promoting the media pushing the promotion of the media contextualising the media archiving the media






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