Distribution - how and where to upload - why and how to tag - link to the people mentioned in video / cross link - speed is key in our 24 hours news cycle so upload your media on the day! - teams: back end / front end. Ideally you need someone to help you promote your media online.
Web Social Media - how to write a tweet - how to use hashtag - Use tweetdeck - how to promote / get RT FB strategy Use external links Move the conversation to forums ------------------------
Resources - this should be different than the guardian media guide and usual press lists and resource pages. Maybe insisting on social media, twitter accounts to follow and send press releases to. - list of how to's / tutorials online (problem: could be outdated rapidly. Solution: do a yearly handbook)